RESPONSIVE WEBSITE DESIGN IS THE NEW NORMAL
responsive-design-exampleWhat is responsive web design and why is it important? Responsive web design refers to the creation of websites that are easily viewed by a wide range of devices. They are websites that require a minimum or no need for scrolling, resizing, and squinting to see the content whether you are on a pc, a laptop, a smartphone, or a tablet. The webpage will have a single URL, so that the response to your particular device is automatic, and will not require you to visit an alternate site for optimal viewing.
Responsive Web Design: An Important Topic
Responsive web design, which incorporates mobile web design, is an increasingly important feature as web access is moving more and more towards mobile devices instead of our bulky desktops. Also, if your website is not responsive, the chances are good that the user will not bother to look at your site at all, moving instead to your competition’s site which is responsive. In fact, studies have shown that if a website takes more than three seconds to load, 57% of your visitors will simply move on. There’s no question the topic is an important one, but since Google acknowledged the importance of responsive web design in relation to the algorithm that determines search engine ranking, it’s become even more so.
Google Makes Responsive Web Design Even More Important
Google is by far the most popular search engine in the world, with an estimated 1,100,000,000 unique visitors per month. The importance of organic search engine optimization cannot be overlooked. And responsive web design plays an integral role in the level success your organic efforts will provide. People are continually using Google more and more to find the companies they do business with. And, since page traffic drops by 95% from page one of the listings to page two, it’s clear that knowing as much as possible about how Google ranks pages is extremely important.
Google does not share all the details about the algorithm; however they do provide a lot of information for web designers and developers allowing them to optimize their websites for their algorithms and for search engine optimization. So what does all this have to do with responsive web design? Well, recently Google came out with advice that illustrates they pay attention to responsive web design and that it is a part of their organic ranking criteria. And, if Google is paying attention to it, then everyone’s web design should too.
Common Responsive Web Design Misconceptions
Despite the green light for responsive web design from Google, there are many misconceptions floating around that have turned some people off to the practice. While some of these claims seem to make sense in theory, when it really gets down to it, there is more to the story. The following is a list of some of the most common and the reasons why they are false.
THERE’S NO RUSH TO SWITCH NOW
The world is quickly changing how it accesses the web and as mobile devices become more and more popular, the more important it is to make the switch.
IT’S TOO EXPENSIVE
In reality, the cost is no different from other website types, and in the long run you may find that the reduced maintenance costs far outweigh any other site.
IT WON’T LOOK AS GOOD ON DESKTOPS
Actually, responsive web design does look great on mobile devices, but it looks just as good on desktops.
I PAY FOR MY ADS, ORGANIC RANKING ISN’T IMPORTANT
70-80% of users ignores the paid ads and only click organic. But also, think of the money you’ve wasted if your paid ad gets a click on a mobile device, but your page is not optimized for it.
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What Does Google Say About Responsive Web Design?
Specifically, Google announced that media queries should be used as a method of deciding the rendering on each device to adapt to any screen size. In addition, they recommend using the “Industry Best” practices of web design which calls for the use of the same html code regardless of the device it is viewed on. Media Queries are an integral part of responsive web design which means that Google’s stance has clearly illustrated that they feel it’s important.
Recently Google came out with advice that illustrates they pay attention to responsive web design and that it is a part of their organic ranking criteria. And, if Google is paying attention to it, then everyone’s web design should too!